If you care about bold fashion and makeup, you know about Doe Deere. And if you haven’t heard of her yet, get ready to become one of her Unicorns (fans of Doe). Doe is the founder and CEO of Lime Crime Cosmetics: not bad for a woman who started with a DIY fashion line on eBay only 12 years ago. Fast forward to 2016 and Lime Crime has been in business for 8 years providing gorgeous, bold makeup to women of all ages.
Doe’s love for color, enhancing beauty, and creating cruelty-free cosmetics earned her the status of Top Inspiring Female Entrepreneurs by Self-Made magazine. Her love of makeup started early; she has always been one to do things her way no matter what others around her think. Follow Doe’s anti-rules for great looks that go against the norm:
Bold Lips and Bold Eyes DO work together: Color is fun so don’t be afraid to mix your favorite, bright colors together to create a beautiful and memorable look for your face.
Add color (and lots of it) in all of your choices: Though you don’t want to go overboard, mixing colors within your look can be beautiful. Be sure to coordinate, such as pink and green or peach and periwinkle for unicorn-like gorgeousness.
While you’re mixing it up, throw in those patterns: Many traditionalists will say mixing patterns is a no-no, but when done well can be amazing. Doe recommends picking patterns that are within the same color family as a starting point for breaking this rule.
Socks are not just for your sneakers: You may have worn socks with your dressier shoes as a child, and now is the time to return to the trend. Your colorful tights and socks deserve to be shown, even with open-toed shoes.
If you’re rocking a fun hair color, don’t just wear black: You’re clearly bold and confident with your hair choice, and that doesn’t mean that your clothes now need to be neutral. Keep paying attention to how your hair complements the colors you choose, but don’t shy away from color.
Dress your age…or just dress how you want to: Don’t limit yourself because something seems to be for a certain age group. Wear what makes you feel good and don’t worry about what others think.
Wear your special items whenever you want: We all have things in our closet that we label for special occasions, but why wait to wear it? For example, add a sweater to your favorite formal dress and wear it to dinner with the family.
If Doe Deere teaches us only one thing, it is that the rules of fashion and beauty are made to be rewritten.