Your company name should signify you have a great keyword search strategy for your company’s website when your client’s Google it. Yet, when you do the same for your name, as an owner, does it have reviews for you as a business owner? Does your LinkedIn page or Facebook account reflect good results if a business person reviews it? It should as a professional. Your name should reflect good feelings, positive feelings upon typing it in when searching it.
In other words, a person’s or company’s online reputation should reflect good possible emotions or feelings when typed in. Anyone’s online reputation management should be a positive if he/she owns a business, especially if it’s an eCommerce website.
According to a contributing writer for Forbes, Aliza Licht suggests that your online reputation can have a long lasting effect for you and your business if you have a good management strategy this year for 2017.
In the past, Googling your name can be sort of eerie for some people. Yet, it shouldn’t be scary since you should have a positive connotation tied to your company. With that said, Licht says that you can improve it by working on certain criteria.
She asks Forbes readers in her article published this month, “What does your name mean when it pops into someone’s inbox? Does it show up as a negative connotation tied into your business?” (Forbes, Licht; Jan.4, 2017)
This is rarely thought about because normally you feel everyone is in good standing. Besides, your LinkedIn shows you have an outstanding resume or curriculum vitae; a great education, good work history, great work ethics, peoples skills…etc.
This doesn’t state how people or clients feel about you. Nowadays there’s the “thumbs up” or the “plus-oning,” the “like this,”…to name a few, and still some customers can be a bit at odds when it comes to reviews.
It’s like customer service representatives and their surveys they have to get from the customer’s they’ve talked to on the phone. For instance, to keep your relationship building in check with your customer base, here are five ways that one can improve their online reputation management strategies when it comes to their profiles. What’s said is that those customer relationships should more or less keep a smile on someone’s face when they hear your name.
- Googling your name – Your name is important; Google it so you can comprehend the entire social network when you see your name appear with photos tied in to the name. When you do this, you’ll probably see other people with your name which can simply be ironic. But, many people have the same name in various locations. Replace any old features and images of yourself if you come across any old ones. Since you aren’t able to delete the old, all you can do is improve them. An online service like Reputation Defender review will also help improve your name.
- Social spring cleaning – one thing you can do for your online reputation management is to go through each account’s feed and basically critique it. Act as if you are your own boss. Would you want this person to work for you? Delete those posts that you feel are negative or don’t “fit your reputation” any longer.
- Email etiquette – when you have email etiquette, you are careful about what you say, who you say it to, and how you say. Along with your signature at the end, having email etiquette can be as simple as basically being nice. There are many horror stories of those in the public eye that have bad email etiquette. Some even went to prison for they’ve said in their emails from certain high profiled companies. Watch what you write in your messages. They are permanent, even if you do delete them. Many people have been fired because of bad emails or because of text messages, IMs, or Tweets. Go through your emails and read them. Do you sound respectful or professional to your colleagues? In other words, do you sound engaging and inspiring? You should if you are a company owner, politician, or any other public figure. Read more on email etiquette.
- Biography management – When you draft a summary of your professional biography, it should be consistent with who you are as a professional. For instance, what you do professionally as a business owner, an employee, or student should be consistent with all your accounts’ bios in terms of professionalism and positivism. These bios are all in your LinkedIn, official websites, and any social media account you may have. Your reputation is your bio online, so the more you have that are consistent and positive, the more that are read and given positive feedback, thus making it a good online reputation management strategy for you and your business.
- Amplify your name – Another good online reputation management strategy is to write and publish all your own content. When you do this, your topics should be enlightening. Publish your own content and amplify it to the best potentiality you have to offer. This is one of the best ways to keep your facts straight compared to the foes. Your posts you have on LinkedIn or Medium are two ways to start, Licht suggests in her article. By building your name up, it’s as if you are building your brand up; plus, you don’t have to be a novel writer to do this. Simply keep the facts positive and write in a positive tone about your accomplishments, your charities, your company’s mission..etc.
Finally, with these five steps that can help you manage your online reputation management strategy at bay, remember we live in a transparent world when it comes to what we do and say online. Everything should have true, loyal and positive quality to that of a company owner and leader. So, next time you have to Google yourself, you want your name to shine in a positive way.