Eduardo Sirotsky Melzer, also known as Duda Melzer, is the current principal of the RBS Group, a corporation that invests heavily in entertainment brands and journalism. Melzer is the nephew of the former chairperson of the RBS Group, Nelson Sirotsky. He is a proud alumnus of the distinguished Pontifical Catholic University of Rio Grande do Sul. Duda Melzer also has a master’s degree in business administration from Harvard University.
Duda Melzer’s career
Duda Melzer began his career in 2001 as a consultant at Booz Allen & Hamilton. In 2002, he took up another job at Delphi as a financial analyst. In 2004, he was appointed the CEO of Boxtop Media, a media company based in the United States. Melzer moved back to Brazil in 2004 and began working for his family business. His first role at the RBS Group was that of a marketing director. Duda Melzer worked his way above ranks and became the VP of the marketing division in 2008. Two years later, he was appointed the executive VP of the company. Since 2012, he has been working as the president and chairman of the business. He also serves as the managing principal and founder of e.Bricks, a digital and e-commerce enterprise with operations in Brazil and the U.S. He is also the director of Wine.com.br.
From 2005 to 2008, Duda Melzer served as a member of the National Council for Advertising Self-Regulation. Melzer was also a member of the Standard Norms Executive Council. Since 2015, he has been a member of the Council of the Mercosul Biennial and the Council of the Ibere Camargo Foundation. Due to his excellent record of accomplishment, he was listed as one of the members of the Cambridge Institute for Family Enterprise in 2015. Melzer is the recipient of the 2015 Ernst &Young Award for the best entrepreneur in the family business category.