Lori Senecal is currently the Global CEO for the CP&B, reports PR Newswires. She took up this position in 2015. She is the female person to hold such a position in the company considering the position was only opened one year prior to her appointment.
CP&B is a member of the MDC Partners. It is an advertising agency that was founded in 1988
In her new position, she has been involved with overseeing the growth and expansion of the company. She also manages the coordination of operations in the nine international firms. It is her expertise and leadership skills that have enabled the company to achieve success in the different disciplines. In a report by Huffington Post, it was through her efforts that the firm was recognized by Advertising Age as the Creativity Innovators of the Year. Lori was also recognized by the agency as the four ‘Agency Executives to Watch in 2016‘.
Lori was the CEO and the chairman of the KBS+ partners. Even though she has let go of her title as the CEO of the firm, she was still serving as the global chairman of the firm until 2015. It was her work at the KBS that put her mark in the corporate world. Under her leadership, the firm grew to achieve new heights. The company moved from a 250-person agency with a 900 people in all the offices and became internationally recognized. Lori joined the KBS in March 2012.
Before joining her current position, Lori was the president and the CEO of the MDC Partner network. In this position, she was responsible for developing strategic goals and vision and also working with other MDC partner agencies to achieve growth.
She has also worked with other companies including the McCann World Group as the Global Chief Innovation Officer and also McCann Erickson as the president. She was with the companies for one year and two years respectively. She helped co-found the TAG Ideation at the company. Other companies that she has worked with include the Coca-cola and Nestle.
In 2013, Lori was honored with a Quantum Leap Award for Leadership and Innovation at the AWNY Game Changer Awards. The following year Lori was named as one of the ‘Women to Watch’ by Advertising Age.
Lori attended the McGill University where she graduated with a Bachelor of Commerce in Marketing and Finance. She is also the member of the Ad Council Board of Directors.