Don Ressler is the co-founder and CEO of Fabletics. He is a renowned entrepreneur with a series of startups to his name. He has been the face behind Intelligent Beauties and all its subsidiaries. Fitnessheave.com was his first startup that was purchased by intermix media in 2001 causing Don Ressler to partner with 19-year-old COO at Intermix, Adam Goldenberg thus forming Alena media. This was an e-commerce and advertising division that generated millions of income and revenue and served as Intermix’s sole profit center. When new corps acquired Intermix in 2005, the two could not stand the media giant ignoring a division they had created hence they decided to leave and try out new opportunities.
The two knew their ability to excel in online advertising. According to eyepain.org they started a company that would create a brand building enterprise whose execution was going to be autonomous. After a session of brainstorming with some of the members of staff they got from Alena, the idea of Intelligent Beauty was born. This was a direct to consumer branding business whose first mandate was coming up with DermStore, which was an online cosmetic and skin care marketplace on apparelnews.net. Two years after that the company launched a weight loss system that included Dr. Hirsch for product development and the CEO Brett Brewer, Intermix founder. The company accepted a funding of 43 million dollars from technology crossover ventures in 2008 as most of their funding was held up.
By 2011, Intelligent Beauty launched a third company whose subscription was the e-commerce fashion retailer. This was JustFab, which in 2011 received a funding of 33 million dollars from Matrix funding partners. The company experienced a rapid growth that reached a membership of four million by December 2012. JustFab acquired Fabkids in January 2013 after noticing that most of their clients were parents with kids on businessinsider.com.
It later acquired FBshoes, which was a fashion e-commerce giant from Europe, and it brought them over 500000 members from France and Spain increasing to the 1.5 million members from Germany and UK thus totaling to 3million members in Europe. After another funding of 40 million, Justfab launched Fabletics, which was an athletics, Wear Corporation formed by Kate Hudson. Don Ressler has been an active participant in the progress of the company from its inception and all through as it made significant strides.