Norman Pattiz holds the CEO post at PodcastOne. Norman and Tom Webster finally shared the results they found after the studies they performed about advertising. Tom serves as the Vice President of a company that undertakes research called Edison Research Strategy. The research aimed to prove if advertising using PodcastOne facilitates the awareness of the products. Five brands were picked countrywide, and there were pre and post promotion for the different brands. The study took place in six months in 2016. The results showed that Podcast listeners become aware of a specific grocery brand after the advert ran for a while.
The rate of awareness increased from 7% before the advert runs to over 60% after the exposure. Different products had different responsiveness rates, that is, the increase rate for a financial service product was 47%, for a garden and grass product was 24%, and for car products, the rate was 37%. The listeners also had more favorable remarks about a product in the post-research. The lawn and garden products positive views rose from 16% to 22%, and for car merchandise, the rate went up from 18%. The response to different promotions was also tested. The response rate improved to 60% for a car aftermarket product promotion and 76% for an advertisement of a restaurant which was informal.
The results gave an indisputable fact that PodcastOne was an efficient way to promote various brands. PodcastOne was also the best way to market new brands and increase its awareness. Norman Pattiz is the owner of PodcastOne. He was the owner of Westwood One as well, a company with similar services as PodcastOne. Under Pattiz leadership, Westwood One managed to be the leading news provider as well as in sports, talk programs, entertainment and traffic programs. The firm owned and operated other networks such as CBS News, CNN Radio, The Super Bowl and much more.
In 2010, Norman started another organization called the Courtside Entertainment Group. The company was involved with quality programming distribution. After two years, Pattiz launched PodcastOne once he realized that the industry had demand for the audio sector. The company overgrew due to the numerous opportunities for the services provided. PodcastOne has featured prominent guests such as Laura Ingraham, Dr. Drew, Heather Dubrow, Chris Jericho, Adam Carolla, Steve Austin and more. Norman has been recognized by different presidents of America including President Clinton and President Bush. They both appointed Pattiz to be part of the United States of America Broadcasting Board of Governors. Learn more: http://dashconference.com/speakers/norman-pattiz/