Category Archives: Beauty

Plushies is the Newest and Hottest Product to Join the Lime Crime Family

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Many of us use makeup to enhance the features that we already have. We want to feel confident, beautiful, and ready to take on the world. When it comes to makeup, no two people are the same. We all have different products that are our favorite, our own unique look, and our own unique styles. That’s why most people tend to gravitate towards makeup brands that have the same beliefs when it comes to makeup for themselves. Many people who treat makeup as an art form and a way to gain confidence, lean towards Lime Crime. Lime Crime is a makeup company that is unlike any others.

Lime Crime specializes in those wild and funky colors that are sure to get you noticed. The creator of the company, Doe Deere, is known as the queen of unicorns because of the bright colors that she wears. She shows her fans that it’s okay to express themselves through makeup. Deere and Lime Crime actually want users to wear what they feel comfortable. Lime Crime has recently been coming out with more products to keep up with whatever the current trends are.

In 2008, LimeCrime was created because there was a need for bright colors. Many stores only carried natural colors because that’s what was considered popular. Now, bright colors are all the rage and it’s hard to find high-quality natural products. That’s why Lime Crime has added a nude lip line to their company. Their new product is called “Plushies” and they’re lipsticks that come in browns, pinks, and dark reds. They nourish lips while enhancing the natural color. For a more dynamic look, users can add several coats to lips. Plushies enhance natural beauty and help give confidence to the wearer. The product is vegan-friendly and cruelty-free much like all of the other products available from Lime Crime.

This new line of Plushies is great for those who already love the Lime Crime products but crave something tamer when they have to go to things such as a work function or church. Plushies are a great compliment to any other Lime Crime product.

February 16, 2018

Lime Crime’s Formula For Expanding To China

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Lime Crime has taken a distinctive approach to expanding its presence in China. This is because the brand was facing a number of unique dynamics in the country.

Kim Walls, Lime Crime’s Global General Manager, spoke at the Shop.org Conference. She discussed the topic and said that she knew the company couldn’t sell in the ways she knew how to sell, if they were going to expand their presence in China.

One of the issues involve is that cosmetics have to be tested on animals, of the produced are being sold via wholesale. This is an issue because Lime Crime doesn’t do this, but they can avoid the requirement if their products are shipped directly from America.

However, doing the above can complicate things due to logistic issues, such as Lime Crime would have to manage taxes and duties, as well as handle international returns.

Furthermore, there’s an issue with counterfeits. Walls said they found out that there were over a million units of one of their products that were counterfeit and they were being sold via different marketplaces in China. This was last year.

The company’s solution when they decided to launch in Chins was to partner with a fashion platform that was expanding into the beauty industry. The company they partnered with was Revolve, which is an e-commerce business based in Los Angeles.

Walls said Revolve offered a similar consumer experience from a similar perspective, which played a role in their decision to partner with them.

The cosmetics brand built a seed audience when it officially rolled out in China. They encouraged people to visit and use revolve’s service. Walls said that this was team effort to let everyone know that the only source of legitimate product in China was Revolve.

Furthermore, LimeCrime worked with a number of influencers to attract consumers. However, they worked with lesser known people because they wanted to work with people who were passionate about the brand.

For those who are in China and would like to purchase Lime Crime products, feel free to go to Revolver’s website.

January 2, 2018