Category Archives: Entrepreneur

JustFab and Fabletics – Some of the Many Entrepreneurial Ventures of Don Ressler

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Don Ressler is the co-founder and CEO of Fabletics. He is a renowned entrepreneur with a series of startups to his name. He has been the face behind Intelligent Beauties and all its subsidiaries. was his first startup that was purchased by intermix media in 2001 causing Don Ressler to partner with 19-year-old COO at Intermix, Adam Goldenberg thus forming Alena media. This was an e-commerce and advertising division that generated millions of income and revenue and served as Intermix’s sole profit center. When new corps acquired Intermix in 2005, the two could not stand the media giant ignoring a division they had created hence they decided to leave and try out new opportunities.

The two knew their ability to excel in online advertising. According to they started a company that would create a brand building enterprise whose execution was going to be autonomous. After a session of brainstorming with some of the members of staff they got from Alena, the idea of Intelligent Beauty was born. This was a direct to consumer branding business whose first mandate was coming up with DermStore, which was an online cosmetic and skin care marketplace on Two years after that the company launched a weight loss system that included Dr. Hirsch for product development and the CEO Brett Brewer, Intermix founder. The company accepted a funding of 43 million dollars from technology crossover ventures in 2008 as most of their funding was held up.

Read more: Don Ressler, CEO of Fabletics by Kate Hudson- Our Interview

By 2011, Intelligent Beauty launched a third company whose subscription was the e-commerce fashion retailer. This was JustFab, which in 2011 received a funding of 33 million dollars from Matrix funding partners. The company experienced a rapid growth that reached a membership of four million by December 2012. JustFab acquired Fabkids in January 2013 after noticing that most of their clients were parents with kids on

It later acquired FBshoes, which was a fashion e-commerce giant from Europe, and it brought them over 500000 members from France and Spain increasing to the 1.5 million members from Germany and UK thus totaling to 3million members in Europe. After another funding of 40 million, Justfab launched Fabletics, which was an athletics, Wear Corporation formed by Kate Hudson. Don Ressler has been an active participant in the progress of the company from its inception and all through as it made significant strides.

May 30, 2017

Roberto Santiago’s Shopping Mall Seeks To Reinvent Fun And Entertainment In Joao Pessoa

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Roberto Santiago continues to provide the public with innovative products and services. Recently, the entrepreneur opened Manaira Shopping Mall in Joao Pessoa. The mall is one of the many properties that he owns in the city. Since its opening, the mall has used different strategies aimed at strengthening its relationship with customers through fun and entertainment. Although many people know the city for its rich cuisine, beautiful beaches, and memorable sunsets, Roberto believes that it is time for Manaira Shopping Mall to be one of the reasons why people visit the city.

Roberto knows that everyone loves fun. He had designed the mall to achieve this objective. Whether one is visiting the mall with friends, families, or alone, he or she will enjoy his or her time at the mall. To satisfy his clients’ needs, Roberto has included several entertainment facilities in the Mall. They include a ballroom, movie theaters, bowling alleys, and electronic amusement park.

The movie theaters at Manaira Shopping Mall are unmatched. The Mall’s eleven rooms are equipped with modern and updated cinema technologies. It also has 3D rooms where clients can enjoy some of the world’s best 3D movies. Roberto paid much attention to the design of the rooms. Each of the rooms uses a stadium system that allows everyone in the room to watch movies from any location. In addition, the mall offers bar services. People can purchase and enjoy their snacks as they watch their favorite movies.

Manaira Shopping Mall has an innovative electronic amusement park. It is located in a large venue with over 1,800 square meters of floor space. Roberto has installed over 200 gaming machines that have helped to transform the floor into every gamer’s dreamland. In addition, the mall has an electronic bowling lane.

About Roberto Santiago

Roberto Santiago is a Brazilian entrepreneur. The 58-year old is the owner of the prestigious Manaira Shopping Mall. In addition, Roberto also owns Mangeira Shopping mall, a contemporary shopping center. Before venturing into entrepreneurship, Roberto worked for Café Santa Rosa. Later, he founded his cartonage company. The success of this business saw him invest in shopping malls across the city.

The sports fanatic was born on July 16, 1958. He studied at Pio X-Marist College. Roberto is an alumnus of the University Center of Joao Pessoa. Having spent most of his life in the city, Santiago has decided to contribute towards transforming the area by opening malls and other businesses. These enterprises have created employment in the city.

Visit TripAdvisor to read more

March 7, 2017

John Goullet: Leader of Fast-growing, Fortune 500-serving DIVERSANT, LLC

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DIVERSANT, LLC is a company specializing in Information Technology, and Services. John Goullet is the 1994 Founder of Info Technologies, Inc. which merged with DIVERSANT, Inc. in 2010. Now, he serves as Principal Executive of DIVERSANT, a fully-certified Minority-owned Business Enterprise (MBE). Mr. Goullet was well qualified to begin this journey of growing DIVERSANT into an award-winning business; he used to work as a Computer Consultant and as an IT staffing account executive in his company Info Technologies. He had the rare perspective of experience in both technology problems and technology people. These experiences work well for DIVERSANT, LLC. The goal of the business is to work with clients- typically corporations- to meet their needs in technology. This includes IT staffing of these corporations, especially considering the shortage of IT professionals graduating from colleges, in addition to creating streamline assistance with the technologies needed to run their corporations. DIVERSANT seeks to help corporations with finding and increasing the numbers of qualified staff, including efforts to hire under-represented populations.

Mr. Goullet encourages anticipation of which new technologies will be used, followed by development on the part of DIVERSANT of a series of skill sets necessary for those technologies that clients will need. This successful entrepreneur seeks to keep his edge by always being competitive and maintaining a culture of hard work. It must succeed, too, for Goullet and his company serve Fortune 500 companies, Fortune 1000 companies, and, in addition, various midmarket clients. Even in the face of economic downturns, DIVERSANT has thrived. Twice, Info Technologies (now a key part of DIVERSANT) has been listed as one of the nation’s fastest-growing private companies by Inc. magazine’s Inc. 500. The company enjoys a net annual income anywhere from $100-$500 million, and increasing.

For more information about Mr. Goullet and his company, check out

January 19, 2017


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While many people struggle with start-ups, some people just have the knack to start a business that grows into a huge success. A good example of this is Don Ressler, an entrepreneur who seems to have a golden touch in every venture he lands on. Ressler is the man behind names like Intelligent Beauty,, and JustFab. But what is it that he possesses that makes him so efficient? Below I will give you a sneak peek into the challenges, triumphs and the lessons he has learnt as an entrepreneur.

In 2011,  Ressler sold to Intermix Media and partnered with Adam Goldenberg, the then COO to become Alena Media, an e-commerce, and performance advertising company. Together they made hundreds of millions until they were acquired by News Corp. in 2005 when the tables turned. Under the management of the media conglomerate, intermix suffered as a result of neglect and all Ressler and Goldberg could do was look on as the thriving venture they had built withered.

Though frustrated, Goldenberg and  Ressler were still zealous about starting another booming venture. The two were confident in their ability to succeed in the Online Performance Advertising since it was a fast growing industry. In a few short weeks, they conceived Brand Ideas with the help from some former members of Alena. Brand Ideas is now known as Intelligent Beauty. Some of their creations include Dermstore, a cosmetics marketplace and SENSA, a weight loss system. The venture is said to be very profitable and we even see them receiving $ 43 million in funding from Technology Crossover ventures in 2008.

JustFab is another subsidiary of Intelligent Beauty that was formed in 2010. Today it is a leading fashion subscription site. A year after its formation, they received $ 33 million from Matrix Partners. JustFab was growing tremendously and by April 2012, they had crossed the 6 million member mark and also consequently another $ 76 million in funding from investors in June of that year. JustFab is now huge in Europe and lays claim to a number of acquisitions of its own. They include FabKids, a kids fashion subscription service, FabShoes, a European e-commerce site, ShoeDazzle and Fabletics, an athletic wear fashion site. JustFab’s total capitalization now stands at an impressive $ 250 million. See:

Don Ressler is very keen when choosing a business partner as he has had his share of learning opportunities on Zimbio. His main arsenal, however, is his keen eye to spot a market gap and finding a solution to fill it.

August 5, 2016