Few startups can point to tripling annual revenues two years in a row. Fewer still can do it in a regulated industry like energy, where customer acquisition is slow, switching inertia is real, and compliance costs are substantial. Plan B Net Zero has managed it — and is now projecting a path toward €300 million in the year ahead.

The German subsidiary, Plan B Net Zero Energy GmbH, reached €120 million in annual recurring revenue within just over two years of the company’s founding. That figure represents genuine recurring revenue from energy supply contracts — a stable, predictable base that financial analysts regard as one of the most attractive revenue profiles for investors.

The growth has been driven by a combination of competitive pricing, exceptional customer experience, and a market positioning that clearly differentiates the company from Germany’s 1,300-plus electricity suppliers. By consistently ranking among the top three cheapest providers of certified green electricity, Plan B Net Zero removes the usual tradeoff between sustainability and affordability.

Fuel Cells Works and other specialist media have recognised the company’s technical differentiation, while the revenue milestone was detailed on the Plan B Net Zero sales platform. The company supplemented this organic growth with a CHF 4.5 million capital raise in September 2025, bringing share capital to CHF 5.0 million and providing a solid foundation for continued expansion.

The buy-and-build strategy has also contributed, with Plan B Net Zero acquiring a majority stake in Retesol GmbH to accelerate its renewable energy capabilities. Plans to add 280 MW of BESS capacity in Germany add an infrastructure dimension to what began as a purely supply-side business.

Easy News Web reported on the Neo Energy strategic launch that positions the company for its next growth phase. The trajectory is clear — and it is pointing sharply upward.