The EntréView: Peyton Manning’s Omaha Productions Dominates the Media Field

Peyton Manning, the iconic NFL quarterback, has made a remarkable transition from the gridiron to the world of media entrepreneurship. His company, Omaha Productions, has rapidly emerged as a powerhouse in the entertainment industry, creating highly successful shows for ESPN, such as Peyton’s Places and the top-rated Monday Night Football alternative broadcast, Manning Cast.

Manning’s journey into the media world began amidst the COVID-19 pandemic when Jamie Horowitz and Josh Pyatt, esteemed sports media veterans, encouraged him to launch a show from the comfort of his own home. The initial broadcast was an instant hit, paving the way for Omaha Productions to expand its horizons. With the support of media mogul Peter Chernin, former Chairman of NewsCorp, who invested $10 million in the company, Omaha Productions now commands a valuation exceeding $400 million.

Jamie Horowitz, a trusted advisor to Peyton Manning, is a key figure in shaping Omaha Productions’ strategy and programming. Horowitz brings a wealth of experience to the table, having held executive positions at ESPN and Fox, where he demonstrated an exceptional ability to identify and cultivate talented sports commentators like Colin Cowherd, Skip Bayless, and Shannon Sharpe.

Horowitz, in collaboration with Josh Pyatt, recognized Peyton Manning’s immense potential in the media world. Currently serving as the Executive Vice President of Digital and Development at WWE, Horowitz’s expertise lies in overseeing original programming and digital initiatives. His previous roles at DAZN and Fox Sports’ National Networks have contributed to his deep understanding of content creation and strategy.

During his tenure as a senior executive and executive producer at ESPN, Horowitz was instrumental in creating and overseeing popular shows like First Take and SportsNation. During this time, he established a connection with Connor Schell, a former ESPN executive who played a crucial role in introducing Omaha Productions to Peter Chernin.

As Omaha Productions continues to expand its portfolio and attract media investors, Jamie Horowitz’s diverse experience and proven track record will undoubtedly remain vital in shaping the company’s future endeavors. His collaboration with Peyton Manning has driven the company’s rapid growth and success in the media industry.

With Horowitz’s guidance, a robust content portfolio, a talented team, and the backing of a significant media investor, Omaha Productions is well-positioned for future growth. The company’s ability to produce engaging and innovative content, with Manning’s star power and Horowitz’s industry expertise, has established Omaha Productions as a prominent player in the entertainment landscape.

As the media world evolves, Omaha Productions is poised to capitalize on new opportunities and deliver compelling content to audiences across various platforms. With Peyton Manning at the helm and Jamie Horowitz navigating the strategic direction, the company is set to leave an indelible mark on the media industry, solidifying its position as a powerhouse in sports and entertainment.